CHRISTMAS ANTE PORTAS
Free isn’t always generous. Free can be a legitimate marketing strategy, an ultimately selfish way to increase sales. Once you spread your ideas (and free is the best way to do that), there are all sorts of ways to profit. But don’t be confused. Free samples and free ideas and free bonuses are not necessarily generous acts.
A generous gift comes with no transaction foreseen or anticipated. A gift is a gift, not the beginning of a transaction. When you see a Picasso painting at the Met, Picasso doesn’t get anything (he’s dead). Even his heirs don’t get anything. His art is a gift to anyone who sees it.
Giving gifts is a fairly alien endeavor. In most families, even the holidays are more about present exchange than the selfless act of actually giving a gift.
The cool part, the punchline, is that giving a gift for no reason and with no transaction contemplated is actually incredibly powerful. It changes your approach to the market, it changes your relationship with the recipient and yes, it changes you.
“Seth“
Zapisano pod miks | Komentarji (5)TRMA…
Vztrajnost. Trma. Vztrajnost. Trma. Vztrajnost. Trma. Vztrajnost. Trma. Vztrajnost. Trma. Vztrajnost. Trma. Trma. Trma…
Zapisano pod miks | Komentarji (2)Keep Doing…
Never, ever think that “if you build it, they will come.” They won’t. Keep working. Keep spreading the message. Be a member of the online community, don’t talk to them just for money. Set deadlines, but not too many. Have urgency, but not too much. Just keep going, keep doing.
Zapisano pod miks | Komentarji (0)KOMENTARJI
Zaverovan sam vase je prezrl komentarje… Zdaj, mnogo kasneje mu je žal…
Zapisano pod miks | Komentarji (2)OK, I AM BACK
Spet se bom aktiviral. Zadost mi je penzije. Zaštartala je nova FB stran Let’s Make A Movie, in ja: pa dejmo probat še enkrat.
Zapisano pod miks | Komentarji (0)ZEMLJA JE NA OČIŠČEVALNI KURI
Mogoče čudno, vendar naravovarstveniki niso največji ljubitelji Zemlje, temveč le egoisti. Zemlja, kot že tolikokrat do sedaj, je v očiščevalnem obdobju. Plesen, ki se ji reče človeštvo se je prekomerno razpaslo in porušilo prav vsa naravna ravnovesja. Seveda je smešno vendar: prav naravovarstveniki zavirajo očiščevalni proces, ki ga Zemlja nujno mora opraviti, da zopet vzpostavi situacijo, ki bo ugodna zanjo in za vsa, nedeviantna živa bitja.
Tistim, ki nam je situacije žal in se je zavedamo pa se reče kolateralne žrtve.
Zapisano pod miks | Komentarji (0)PARAZITI
Osnovna značilnost parazita je ne vednost, da njegova aktivnost izčrpava gostitelja. Več ko parazit žre, bolj gostitelj hira. Seveda je to običajno in celo dobro za parazita v živalskem svetu, ko pa te začne brezkompromisno žreti in zažirati oseba, ki si jo nekoč potegnil iz mediokritete in ji uredil vse, kar danes je, pa je to boleče in uničujoče. In ne ve, da s tem, ko ubija mene, ubija tudi svoje otroke, za katerimi ves čas skriva svojo lenobo in požrešnost.
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